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Velocify by ICE Mortgage Technology

Velocify by ICE Mortgage Technology
Formerly Ellie Mae

Overview

What is Velocify by ICE Mortgage Technology?

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer.…

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Recent Reviews

TrustRadius Insights

Velocify is a versatile software that is used by various teams across different divisions in organizations. Its broad range of …
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Excellent System

9 out of 10
January 25, 2016
Incentivized
Velocify is available to the entire company. One main business problem it addressed was providing additional leads during slow times of …
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Velocify Review

8 out of 10
September 29, 2015
Incentivized
We use Velocify in admissions and use it to organize our lead base. It is a tool used every day and we manage to this and get reports from …
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review

7 out of 10
December 31, 2014
Used for payroll and as a roster for our department.
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Velocify Review

7 out of 10
May 15, 2014
We use Velocify, which was Leads360 when I started, to send files to different milestones of the application process and to assign it to …
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Pricing

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What is Velocify by ICE Mortgage Technology?

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Velocify by ICE Mortgage Technology?

Velocify by ICE Mortgage Technology Competitors

Velocify by ICE Mortgage Technology Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.

SalesExec are common alternatives for Velocify by ICE Mortgage Technology.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Velocify by ICE Mortgage Technology are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Velocify is a versatile software that is used by various teams across different divisions in organizations. Its broad range of applications includes marketing, sales, admissions, management, executive, business, and analytics teams. One of the significant use cases of Velocify is in the enrollment process where it helps break down the black holes of the process and provides more granularity. Loan originators also benefit from Velocify as it serves as a contact manager for all leads, enabling them to sell effectively.

The system establishes standards of success and creates dynamic workflows for users to follow, eliminating guesswork by determining which lead to call next. It offers features like speed to contact, lead prioritization, pull distribution, and automated smart and status-specific drip email. Users appreciate its ability to track every follow-up call and monitor the speed of reaching out to new leads transparently. Velocify is considered superior to other CRM systems by long-term users who have extensive experience in internet sales. The software's features and capabilities, as well as the professionalism and responsiveness of the sales representative and support team, are highly praised.

In addition to enrollment and sales teams, Velocify is widely used across entire organizations for lead management and campaign organization under different divisions. Its priority rules and scheduling features help prioritize outbound calling and follow-up campaigns with prospects, contributing to day-to-day success for over 100 employees. This software keeps the entire organization organized, connected, and efficient while helping businesses make more money.

Furthermore, Velocify plays a crucial role in admissions by organizing the lead base and generating reports. It facilitates file tracking by allowing files to be sent to different milestones of the application process and assigned to specific people. This ensures that everyone stays on track with their tasks. Moreover, Velocify addresses the business problem of providing additional leads during slow times of the year by making the software available to the entire company.

Overall, Velocify proves to be a valuable tool in streamlining various aspects of business operations, from lead management to sales and admissions. Its versatility and range of features make it an indispensable asset for organizations looking to enhance their efficiency and productivity.

Attribute Ratings

Reviews

(1-2 of 2)
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Kristi Brannon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Velocify across our entire organization to mange our leads. We have several divisions and need to manage a large number lead campaigns under these divisions. Velocify enables us to do that all in one place.
  • Velocify affords me the ability to customize reports of very specific data points.
  • I can create specific views that enable me to stay on top of an individual's daily activity.
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
Velocify is great for managing leads, but if you want a system to also handle relationship management Velocify may not meet your expectations.
  • Velocify allows us to get granular with our data, which helps manage employee efficiency.
Encompass
Tim Gossett | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We utilized Velocify to manage our student life cycle as well as transactional emails at each stage of the process. This was being utilized by our marketing and sales, admissions teams, management and executive teams, as well as the business and analytics area. Velocify was designed to help us be able to break down the black holes of the enrollment process and give more granularity to the process as a whole.
  • The simplicity of the system setup is relatively easy.
  • The built in speed to lead Dialer worked very well and distributed leads accurately.
  • The help and support area was easy to navigate.
  • No limitation on numbers of fields assisted with our need for granularity.
  • The canned reporting is not a one size fits all, and therefore customization of reports was needed. However, the ability to filter different criteria in and/or boolean was non-existent.
  • Customer Service and personable touch was poor at almost every level. We were with Velcoify for 2 years and we had to repeatedly explain our business to them with each issue.
  • Fields were not able to be shared across different areas, which proved to be problematic with different reporting needs.
  • Validation was only added to the system in the last few months, and this was very basic; because there were not specific security items for each role, this made our data integrity very shaky.
  • Creating emails and duplicating statuses, etc was labor intensive. There was no ability to clone existing emails, status, actions.
  • Drip campaigns were not available.
  • Vendor posting proved problematic at times, and the fact that anyone could enter anything into a drop down (again, validation) proved problematic as well.
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two.
We have already moved back to using Salesforce. We tried to discuss different options as far as what we could use Velocify for, but with the larger spend associated with Salesforce, there was no business reason to continue to utilize Velocify.
We single-handedly were involved in having the company change their response email to say that they would have a response in less than 4 hours, as it previously stated 1 hour and they never, ever met this. Velocify does not learn its customer's business, it tries to fit it into the cookie cutter of the platform.
Yes
This was not done in a timely fashion at all on many occasions, and it took escalation many times to the supervisor of our account manager to even get a response. They operate solely on west coast hours and are closed on holidays for any support. What CRM vendor does this?
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